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1.  Every SaaS based product company faces the challenge to retain its customers/ subscribers which can be either an individual, SMB or an Enterprise. It is very important for the Sales reps to know could be the reason why a customer bails out. 
2.  Is there a way to retain the customer, had the key reasons for the exit been known to the management, sales and the customer success teams? Ofcourse that would have helped. Wouldn't it be great if before the customer says - 'Enough! I should not be using this product anymore.' , we flag the customer as an account at risk of leaving and get on with the corrective measures to retain. 
3.  I have listed below a few prominnent reasons the categorization of the risk can be done so as to handle then as required-  

• Lack of Budget
• The need no longer exists
• Dissatisfaction with the product
• Dissatisfaction with the service provider
• Found a better product from competition
• Puchasing via a different buying program-a much more lucrative one
• Going with a reseller for better deal/ service
• Looking for better payment terms
• Lack of custom option

 These are just the tip of the iceberg and the list will keep getting bigger. Email me your new reasons to  joshuavt2011@gmail.com

1. Office Space- 'The Product' , Design features, The Architect, The Name (like WTC, Trump Tower etc.), Location, Type (Bare Shell, plug and play, co-working space, flexible office space, investment product)
2. Price- Rate per sft per month. Rate can be a function of the location, Brand value, size, Proximity to other infrastructure like metro, bus stand etc.
3. Place- Corporate Real Estate events like Corenet Global, development sites, and industry initiated networking.
4. Promotion - Mix of Offline - print and hoardings and Online. Partner and customer focussed engagement initiatives, and communication.
5. In addition to the exisiting 4Ps of the marketing mix, the fifth element - 'People' has a dominant influence on the whole sales process. Commercial real estate is people oriented. The more you a re liked by the IPCs, the better repo you have with the CRE add as an edge. That is the reason why networking and engagement is very important in this industry.
6. Process again is a very crucial element here as the whole process of leasing, execution and handover are step by step processes.